brain-food: Hospital rebrands chemotherapy as DC-themed…

Posted by on Jun 2, 2013 in Blog | 0 comments

brain-food: Hospital rebrands chemotherapy as DC-themed “superformula” for kids Chemotherapy is never fun, but A.C.Camargo Cancer Center in São Paulo is trying to make it easier for children to accept the treatment. They’re rebranding the treatment as “superformula” and using comics to help kids understand chemo. Buzzfeed’s Copyranter blog explains that the cancer center is working with ad agency JWT, which also works with...

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